One of the small corners of YouTube not dominated by cat videos belongs to the downright oddest and most dismaying cultural oddities of the 21st century: the YouTube boy-celebrity. They aren’t real celebrities; you’ve never heard of them, the entirety of their careers to date has begun, escalated, and flourished without touching your life in any way. But in their insular world, their experience mimics actual celebrity to an uncanny degree: these YouTube boy-celebrities have publicists, social media managers, endorsement deals, and copyrighted brands.